Connect with Loreta: https://www.loreta.today
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As AI-generated content floods the workplace, how do companies keep communication authentic and human?
In this episode of thinkfuture, host Chris Kalaboukis sits down with Loreta, founder of Loreta Today, to explore the future of corporate communication, leadership alignment, and the role of authenticity in an AI-driven world.
With a background in journalism, corporate video, and now advising executives, Loreta has a unique perspective on how organizations can tell stories that build trust, not erode it. She believes video and human-centric communication will be more important than ever as AI avatars and auto-generated content become widespread.
We discuss:
Loreta’s journey from journalism in Lithuania to corporate strategy in the U.S.
Why authentic, relatable communication is the foundation of trust
The risks of over-relying on AI avatars and synthetic content
How to navigate organizational dysfunction and drive cultural change
The need for persistent, data-driven approaches to align leadership
What corporate communication might look like in 2035—and why the human touch will remain essential
Loreta’s work focuses on helping B2B organizations align people, processes, and presence—and she shares strategies any company can use to improve communication, build credibility, and prepare for the future.
If you’re in communications, leadership, or simply curious about how authenticity survives in the AI age, this episode is packed with insight.
