Connect with Matt: https://www.linkedin.com/in/matthewcasella/
When you think of robots in hospitality, you might picture cold, impersonal service. But Matt, co-founder of RichTech Robotics, has a completely different vision—one where automation enhances human connection instead of erasing it.
In this week’s episode of thinkfuture, we talked about how RichTech is building AI-powered service robots that work alongside staff to create smoother, more personalized guest experiences.
Matt shared:
How the company is helping hotels, restaurants, and venues automate without losing their brand’s human touch
Why many operators resist automation at first—and what changes their minds
How robotics can be customized to fit unique customer experiences
The key to making automation “invisible” so it feels natural to guests
What hospitality (and other service industries) could look like in 2035 when humans and robots truly collaborate
This isn’t about replacing jobs—it’s about creating new kinds of experiences that neither humans nor machines could deliver alone.
